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Old 10-31-2011
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Thumbs up 2012 Product Catalog Online and Exciting SEMA Show Coverage

Presenting our 2012 Product Catalog in a single PDF Download: 2012 Mothers® Product Catalog

Included are several exciting additions that feature a fresh new look to our California Gold® line:

California Gold® Water Spot Remover for Glass

California Gold® Chrome Polish

California Gold® Metal Polish

California Gold® Synthetic Wax

And to see what's going on at the SEMA Show -- the greatest car show on Earth, and be sure to "Like" us on Facebook for daily updates! SEMA is the Specialty Equipment Market Association, and their annual trade-only show is where all the aftermarket debuts are made and where we show our quality products to buyers from around the world. You can't attend, but you can get a peek inside if you "Like" us and follow along this week!
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Old 11-06-2011
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Default Re: 2012 Product Catalog Online and Exciting SEMA Show Coverage

I noticed that Mothers has renamed the Pre-Wax Cleaner to Pure Polish. I have seen this term elsewhere but wondering why Mothers decided to change. I have liked Mothers product naming since it is usually more task oriented or not full of adjectives describing the product.

Did the step 1,2, or 3 formulas change as part of the new branding scheme?
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Old 11-06-2011
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Default Re: 2012 Product Catalog Online and Exciting SEMA Show Coverage

The names changed of Steps 1 and 2 to better reflect what the product is and does.

Over the years I've tired of folks asking me what a Sealer and Glaze does. Does it seal the paint? Is it a sealant?

There is no formulation change of Steps 1 and 2 - we're just trying to clarify things for the user.

Off to breakfast.
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Old 11-06-2011
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Default Re: 2012 Product Catalog Online and Exciting SEMA Show Coverage

Quote:
Originally Posted by Forrest T. View Post
The names changed of Steps 1 and 2 to better reflect what the product is and does.

Over the years I've tired of folks asking me what a Sealer and Glaze does. Does it seal the paint? Is it a sealant?

There is no formulation change of Steps 1 and 2 - we're just trying to clarify things for the user.

Off to breakfast.
I do agree the sealer / glaze description can be misleading since sealant is used on many products. Polish is no exception. It can an abrasive product, a non-abrasive product, or a wax/sealant depending on the company.
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Old 11-22-2011
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Default Re: 2012 Product Catalog Online and Exciting SEMA Show Coverage

Is the new Pure Polish identical to the Pre-Wax Cleaner?
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  #6  
Old 11-22-2011
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Default Re: 2012 Product Catalog Online and Exciting SEMA Show Coverage

It's just a name change to the product.
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Old 11-23-2011
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Default Re: 2012 Product Catalog Online and Exciting SEMA Show Coverage

Nice update on the packaging of mothers calif. gold 3 step, looks modern, cleaner yet classy at the same time. Seems a lot easier to read which counts for a lot of a product is to sit next to many other waxes, so it will be better in getting the attention of potential customers. And the intended purpose is now a lot clearer
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Old 11-27-2011
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Default Re: 2012 Product Catalog Online and Exciting SEMA Show Coverage

Any planned date set as to when the website will be updated with the new products/descriptions/names?
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Old 11-27-2011
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Default Re: 2012 Product Catalog Online and Exciting SEMA Show Coverage

The new products start shipping about the first of the year.

I would expect the website to be updated when they're ready to go.
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Old 11-27-2011
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Default Re: 2012 Product Catalog Online and Exciting SEMA Show Coverage

See the PDF version of the catalog (link above) for all available specifics on each product until the website is updated. The same information in the catalog will be on the website.

If you have discussions on a specific product, please post them in the thread linked above as applicable.
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